What can youth sports leaders learn from Burger King's sizzling proposal, “Let’s work together to create the McWhopper” to McDonald’s? It turns out a lot. While seemingly simple on the surface, this proposal is a great example of the value of creative PR, the value of unique promotion and the concept of smaller organizations positioning themselves with larger entities for greater awareness and gain. These are ingredients that any youth sports leader can use to improve the health and standing of their organization.