As a youth sports leaders, whether coach or association director, social media your best aid communication and promotional aid. Social media is how busy people now stay connected and up-to-date. Social media can help manage your team, recruiting players, keep parents up-to-date, share your success, and keep player and parents alike, motivated and engaged. Each social media tool has its unique position and should be used like layers of a cake when baking up your overall communications plan. Here are tips to make your use of social media in coaching more productive.